Vision Statement Checklist

Vision Statement Checklist

 
• Do your mission statement and vision statement support each another? A mission statement is primarily internal and defines the organization's purpose and main objectives. A vision statement is shared internally and with external customers. It too defines the organization's purpose but more in terms of values than measurable objectives.
• Does it convey what the organization should look like in a way that expresses its values?
• Does it appeal to and speak to leadership, employees, and customers?
• Is it future-oriented yet also realistically attainable?
• Does it describe what makes the organization unique?
• Can it be referred to as a guide to make strategic business decisions?
• Does it have focus yet is not too rigid that it stifles innovation?
• Does it have positive energy and will it inspire excellence and loyalty?
• Is it NOT an advertising slogan!
• Is it NOT passionless!