Mission Statement Checklist

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Mission Statement Checklist

Checklist to be used to guide the process of creating a new Mission Statement for your organization or evaluating the appropriateness of an existing Mission Statement.
 
  • Mark all that apply.
  • Does the Mission Statement (MS) address the following components:
    • Customers?
    • Products or Services?
    • Markets and Location?
    • Technology?
    • Concern for survival?
    • Values of organization?
    • Self-Concept (SWOT)?
    • Concern for Public Image?
    • Concern for Employees?
  • Is the Mission Statement readable?
  • Is the Mission Statement Inspiring and motivating?
  • Does the Mission Statement distinguish the organization from its competitors?
  • Does the Mission Statement create a sense of optimism?
  • Is the Mission Statement assertive?
  • Have the following rhetorical strategies been considered/addressed:
    • Use of first-person point of view?
    • Character?
    • Goodwill?
  • Has the Mission Statement been developed in an inclusive team process?
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    See also What is strategy?