Mission Statement Checklist
Checklist to be used to guide the process of creating a new Mission Statement for your organization or evaluating the appropriateness of an existing Mission Statement.
Mark all that apply.
Does the Mission Statement (MS) address the following components:
Is the Mission Statement readable?
Is the Mission Statement Inspiring and motivating?
Does the Mission Statement distinguish the organization from its competitors?
Does the Mission Statement create a sense of optimism?
Is the Mission Statement assertive?
Have the following rhetorical strategies been considered/addressed:
- Products or Services?
- Markets and Location?
- Concern for survival?
- Values of organization?
- Self-Concept (SWOT)?
- Concern for Public Image?
- Concern for Employees?
Has the Mission Statement been developed in an inclusive team process?
- Use of first-person point of view?
See also What is strategy?