Mission Statement Checklist

Checklist to be used to guide the process of creating a new Mission Statement for your organization or evaluating the appropriateness of an existing Mission Statement.

Mark all that apply.

Does the Mission Statement (MS) address the following components:

Customers?
Products or Services?
Markets and Location?
Technology?
Concern for survival?
Values of organization?
Self-Concept (SWOT)?
Concern for Public Image?
Concern for Employees?

Is the Mission Statement readable?

Is the Mission Statement Inspiring and motivating?

Does the Mission Statement distinguish the organization from its competitors?

Does the Mission Statement create a sense of optimism?

Is the Mission Statement assertive?

Have the following rhetorical strategies been considered/addressed:

Use of first-person point of view?
Character?
Goodwill?

Has the Mission Statement been developed in an inclusive team process?