Understanding Your Supply Chain Customers Checklist
Checklist to be used to evaluate your supply chain customers.
Mark all that apply.
Develop an understanding of your competitors (link to Porter’s 5 Forces checklist below) and how your products fit into your market (link to Growth/Share Matrix checklist below).
Engage your customers (e.g. survey, meetings, research) and rank their supply chain requirements.
Gain an understanding (e.g. survey, meetings, research) of your customers’ customers. This will allow you to understand the full context of any downstream supply chain and requirements.
Divide your customers into groups based on their product and distribution requirements.
Develop a high-level distribution model that outlines the steps and processes that connect you to your customers.
J. Paul Dittman. “Supply Chain Transformation: Building and Executing an Integrated Supply Chain Strategy” (McGraw-Hill, 2013), pp. 40-41.