Developing A Survey Checklist

Checklist to be used to develop the format for a survey of your customers or other stakeholders.

Mark all that apply.

Have you formally discussed and defined the goal of your survey?

Have you chosen a strategic time to engage your audience with your survey? Should it be coupled with another interaction/event such as a purchase or a meeting?

Have you chosen the right medium to engage your audience with your survey? Should it be electronic or paper?

Is the survey an appropriate length and will it take a reasonably short amount of time to complete?

Have you organized your survey logically to keep the reader’s attention?

Have you asked questions that will provide you with answers relevant to the defined goal of your survey?

Have you written clear and concise questions using appropriate language?

Are the questions qualified with further details if needed?

Did you create relevant and mutually exclusive answers (ones that do not overlap) to choose from?

Have you asked unbiased questions by using appropriate formats for questions and by presenting items information a proper sequence?

Have you ensured you will get unbiased answers by anticipating various tendencies your respondents may have?

For comparability and objectivity, have you quantified the response measures whenever possible?

Pyzdek, Thomas & Keller, Paul A. "The Six Sigma Handbook" 3rd Edition. McGraw Hill (2010), p. 50-51.